Become A Digital Marketing Maestro

 29 / 11 / 2015  0  0 Digital Literacy

The Complete Digital Marketing Course is here. It is designed to provide one stop solution for everyone to learn all the important concepts and techniques for Internet Marketing. You will learn the importance of SEO and will learn about the major techniques essential for selling on the internet. Master the social media and learn all about optimizing your online ads. You will also learn to create websites that are built to enable usability and sales.

This course also covers Affiliate Marketing and you will learn how can you earn lot of money by selling different products as an affiliate. You will also learn Email Marketing, Analytics, Content marketing and setting up G+ accounts for the business. Learn all this and much more with the amazing and easy to follow course structure. So join now and start selling..

Major Topics covered in the course..

Search Engine Optimization

  • Overview
  • White hat vs. Black hat
  • Organic vs. Paid Search
  • Onsite SEO
  • Offsite SEO
  • Quality Links
  • Penalties & Updates
  • How to remove a penalty

PPC Management & Optimization

  • The Value of Keywords
  • Negative Keywords
  • Bid Management
  • The 80/20 rule
  • Campaign Structure
  • Writing Successful Ads
  • Testing
  • Location targeting

Social Media- From Setup to Marketing

  • Twitter Setup
  • Facebook Setup
  • List creation- twitter
  • Hashtags
  • Conversion optimization- Twitter & Facebook
  • Influencer Marketing- Twitter
  • Analytics
  • Tools

Website Design that impacts & sells

  • Subliminal Suggestion
  • Choice Paralysis- how to avoid it
  • Visual selling
  • Basic growth marketing tactics
  • AIDA (Attention, Interest, Desire, and Action)
  • The Gutenberg Rule

Affiliate Marketing

  • What is affiliate marketing?
  • Examples of affiliate programs
  • How affiliate marketing can monetize content
  • Affiliate marketing B2B
  • Is affiliate marketing right for you?
  • Should you launch your own affiliate program?

Online Reputation Management

  • Can you ignore online chatter?
  • Transparency
  • Reputation Management 'don'ts'
  • Social Media Monitoring
  • Online Reputation Bombs
  • Is it illegal?
  • The 10 commandments of online reputation management
  • How to recover from a PR disaster

Conversion Rate Optimization

  • What is conversion rate optimization
  • Why conversion rate optimization is important
  • The basics
  • Building & Testing an optimization plan
  • User experience & funnel optimization
  • Landing Page optimization
  • Reducing bounce & exit rates
  • Myths about CRO

Email Marketing

  • Intro to email marketing
  • Getting permission
  • Get whitelisted
  • Manage expectations
  • When to sell
  • Newsletters
  • Auto responders
  • Analytics

Google Local Optimization

  • Can G+ help optimization
  • Consistency across channels
  • Setting up a profile
  • Keyword optimization
  • Review management

Content Optimization & Marketing

  • What is content marketing?
  • Content marketing VS Traditional advertising
  • How to succeed at content marketing
  • Content marketing for better SEO
  • Content curation
  • Guest Blogging
  • Photo/Video Content
  • Social Media & Content Marketing
Login or Register as a member to start the course.

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